S/S 2026

P-23 MAKES DEBUT AT MERCEDES-BENZ FASHION WEEK 2025 WITH 23 LOOKS AND TWO BOLD COLLABORATIONS
BY EAZEN LEE, FOUNDER OF P-23

ON JUNE 14, 2025, P-23 MARKED A DEFINING MILESTONE IN OUR JOURNEY — PRESENTING OUR VERY FIRST RUNWAY SHOW AT MERCEDES-BENZ FASHION WEEK 2025, HELD AT CENTRAL EXCHANGE, THE EXCHANGE TRX, KUALA LUMPUR.

AS OUR DEBUT SHOWCASE, WE UNVEILED 23 ORIGINAL LOOKS, EACH REFLECTING OUR SIGNATURE VISION OF TENSION, BALANCE, AND QUIET REBELLION. FOR THE FIRST TIME, WE INTRODUCED FOOTWEAR TO THE P-23 UNIVERSE, THROUGH A COLLABORATIVE CAPSULE WITH BANYA, DELIVERING SILHOUETTES THAT FELT BOTH GROUNDED AND CONFRONTATIONAL. IN ADDITION, WE PREVIEWED AN EXCLUSIVE UNRELEASED ACCESSORIES COLLABORATION WITH BUNGKUS, REINTERPRETING UTILITARIAN FORMS WITH CULTURAL EDGE.

THIS MOMENT WASN’T JUST ABOUT GARMENTS – IT WAS ABOUT COMMUNITY. WE’RE INCREDIBLY GRATEFUL TO THE MEDIA PLATFORMS THAT AMPLIFIED OUR STORY, INCLUDING LIFESTYLE ASIA, CITTA BELLA, OPTIONS BY THE EDGE, THE RAKYAT POST, GRAZIA, THE CORATOR, PIN PRESTIGE, AND MCD CREATIVE. YOUR SUPPORT HELPED BRING OUR WORLD TO A WIDER AUDIENCE.

TO THOSE WHO’VE BEEN PART OF P-23 FROM THE BEGINNING, AND TO THOSE JUST DISCOVERING US – THANK YOU. THIS SHOW MARKS A BEGINNING, NOT A CULMINATION. WE'RE ONLY JUST GETTING STARTED.